Clinical communication

Behavior-Change Communication

Behavior-change communication works best when teams can hear what people are ready for and respond with the right level of support. Clinical and member-facing teams often have limited time with people navigating chronic illness, resistance, fear, and competing priorities. The learning challenge is not just explaining Motivational Interviewing. It is helping staff use it inside real conversations.

Behavior-Change Communication visual

What this work called for

Clinical and member-facing teams often have limited time with people navigating chronic illness, resistance, fear, and competing priorities. The learning challenge is not just explaining Motivational Interviewing. It is helping staff use it inside real conversations.

How I approached it

  • Structured learning around righting reflex, ambivalence, sustain talk, change talk, OARS, and the 4-process MI model.
  • Built guides that asked staff to practice skills on member calls and return with examples.
  • Translated behavior-change concepts into language healthcare employees could use without sounding scripted.

What this shows about how I lead

  • Builds learning around human behavior, not memorization.
  • Connects communication skill to care quality and member experience.
  • Creates reinforcement between sessions so learning carries into the work.

Supporting evidence

Behavior-change communication
Behavior-change communicationMotivational Interviewing, OARS, change talk, member conversations
Service quality and call coaching
Service quality and call coachingRole play, call-flow practice, compliance cues, coaching points